We’ve worked with Samsung over the last 10 years on countless projects to help build their now world-class brand – including developing their tagline, brand story, Galaxy S and numerous phone, TV, cloud and portfolio sub-brands – recently we have been working with their Innovation Lab to help define some of their most cutting edge technologies.

Founded on a fascinating, atypical approach and by Nobel-Prize winning scientists, PureTech asked us to help them redefine their brand to be better understood by potential investors, as well as clinical trial and commercialization partners. They are now perceived as a unified leading-edge biotech company with a better-defined focus, and a mission to reinvent how we think about and treat some of the most vexing human conditions.

We’ve helped the Rockefeller Foundation brand their collaborative initiatives in the developing world, including Co-Impact (delivering large-scale sustainable change in health, education and economic opportunity), YieldWise (helping reduce small farmers’ post-harvest spoilage) and Zero-Gap (unlocking private capital financing for funding gaps and social good).

We helped refresh, modernize and return a historic brand on the brink, to relevance and competitiveness, with a new 21st century positioning, brand attributes, voice, videos, names (Sky Priority, Sky Club, ComfortPlus, DeltaOne) across all of its touchpoints. However, there was still nothing any of us could do about the TSA.